The subtitle of this little book is "how to conquer the business world with kindness." Far from being a sugary sweet story of singing kumbaya in board meetings, the authors paint a reasonable picture of the value of courtesy and kindness in the work-place.
Their fundamental assertion is that "life is not a zero-sum game." They make a compelling argument. If I ran a firm and needed an advertising agency, I'd absolutely ask the Kaplan Thaler Group to pitch, just based on this book.
Much to my surprise, this book gets a thumbs-up and not a bah-humbug.
No comments:
Post a Comment