The notion of this book is to explain how to use simple pictures to solve problems and communicate ideas.
It is a compelling idea, especially because so many business presentations are a boring collection of bullet points (text). A problem exacerbated by poor presentation technique in which the speaker reads the text to the audience. Yawn.
So beyond the use of images as a problem solving technique, I was interested in the use of images as a showing / explaining / selling technique. The book covers both topics well.
But it isn't simple. Or at least not easy. The SQVID notion, for example, is clear: if you want to show a topic, consider if its visualization should be Simple (vs elaborate), Quality (vs quantity), Vision (vs execution), Individual (vs comparative), and Change (vs as-is).
Bottom line: some great ideas for brainstorming, approaching complex problem solving and presenting things. But I will have to have this book at my side as a guide to walk through the techniques for at least the first few times I do this. And I'm not sure that, under the pressure of deadlines, I'll have the fortitude to look at the guidance instead of just pushing forward, seat of pants, to a delivery.
We'll see.