This book addresses complex sales situations: where many approvals to purchase may be required, where there's a complex power base at your client's shop that must be navigated. It is not about how to close a deal so much as how to pursue a deal.
I found the book to be moderately interesting but long: it would have been better at half the pages.
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
No comments:
Post a Comment