Mr. Spence's essential point is that a successful company needs to have a reason for business beyond just making money - that it needs to identify and delivery clear value to its clients, and to make that the purpose of the operation. The thesis is that the money will naturally follow.
This makes complete sense to me; I focus on my clients' success and believe that profitable revenue is inevitable as a result.
Mr. Spence runs the GSD&M advertising firm and illustrates his book with many examples from his own client roster. This is a light weight book but just because it is simple doesn't mean the message isn't important.
