Sunday, March 22, 2015

Brainfluence, by Roger Dooley

There's really not much to this book, just sixty brief chapters each of which saying a bit about how to use an approach to marketing and sales that is roughly based on behavioral research. The title uses the word neuroscience, but there's little real science in this book. Imagine if someone leafed through a few year's of The Week and curated out those articles that have anything to do with consumer behavior as a reflection of how people tend to think, then applied each to a business scenario.

Still, there are some good notions in the book, and I wish I'd bought it in hardcopy rather than on Kindle just so it would be easier to leaf through occasionally or share with others.

Not great, certainly not worth the price, but there's probably some value to it.

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

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