Thursday, December 27, 2007

The 4-Hour Workweek, by Timothy Ferriss

This is actually three intertwined books: one about setting up a web-based marketing business. How to identify a market niche and satisfy it at low volumes by reselling someone else's product or your own expertise. There were interesting ideas here, and a great section on outsourcing routine tasks to virtual assistants (e.g., in India).


Another is about travel, or as Ferriss might put it, retirement as a job choice. My only complaint here is that he assumed that every reader's definition of retirement delight includes international travel. Personally, I'm traveled out - give me some local down-time for my virtual retirement... whenever that happens.


Speaking of virtual retirement, that's his third book.  The notion is that one behave as though retired (time for hobbies, fun, travel, enjoyment, whatever works for you) even during their "working years" instead of deferring all the good stuff for later.