Saturday, April 30, 2011

Do the Work, by Steven Pressfield

I read the free Kindle download of this book (for a limited time, courtesy of GE and the Domino Project) because it was recommended by Seth Godin (a force in marketing).     I found Mr Pressfield's book to be a fast read, a bit superficial, but very upbeat and encouraging:   think of it as a sequence of tee shirt sayings!

Don't take that the wrong way, it is just the nature of the book.  Still, I like it and recommend it as advice to get going successfully on any project, be it hobby, artistic or business.

Although I expect that the optimal audience for this book will be folks who are imagining a new business start up or folks looking to start (or complete) a graduate degree.  Or maybe for someone who wants to start a new hobby or exercise program.

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